What Is Branding And Why Is It Important For Your Business?
Branding, by definition, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. This helps to identify a product and distinguish it from other products and services. Branding is IMPORTANT, not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. Your brand is built to be a representation of you and your business.
There are many ways to develop a brand including advertising, customer service, promotional merchandise, reputation and logo. All of these elements work together to create a unique professional profile.